diff --git a/invention_IP_business/index.html b/invention_IP_business/index.html
index 5215bb458c75c07398a9e500833e4e47def2f474..0ad5617d10ffbcdd69f1155ab4c5ac55d478ef1d 100755
--- a/invention_IP_business/index.html
+++ b/invention_IP_business/index.html
@@ -118,8 +118,10 @@
          entertainment
          impact
          research
-      pain
+   principles
       pushing on strings
+      pain points
+      moats
    types
       for-profit
          sole proprietor